ABOUT.
Bryan Palmer is a sales and marketing expert with nearly 20 years partnering with over 100 companies.
Bryan has worked with top brands such as Forbes, Procter and Gamble, Hot Wheels, Puma, Moe's, United Way, and continues his pursuit of the perfect customer and sales experience.
EARLY ON.
Bryan started his sales and marketing career after launching his first online business in his college apartment. After learning the ins and outs and experiencing the highs and lows, the entrepreneurial drive was engrained.
After college, Bryan worked for a national sporting goods chain helping set up layouts that would deliver a better shopping experience. From there, he transitioned into IT sales serving the public and private sectors and quickly became a top performer.
Not calling himself a "sales person," Bryan had to adapt his selling cycle to be more natural while beginning to better use sales and CRM systems to enable him to get the results he was after and hit quotas each quarter - which he did every time.
SALES TRAINING.
Bryan launched a marketing company, BrandSpin, in 2011 and quickly grew the business into one that delivered results and ROI better than his clients had seen before. This was possible due to the unwavering pursuit of delivering the right sales and marketing experiences to customers.
He began training sales teams for BrandSpin's clients and knew there was a need to expand that offering. His sales training methods and processes were aimed at meeting the customer where they are, when they want it, and in a way that delivers a personalized buying experience. Going against the grain, Bryan's focus is not on pressure tactics and sleazy approaches that traditional sales training delivers. Instead, he focused on building value and relationships while staying top of mind with the prospects.
In 2021, BrandSpin was acquired in a private sale, but Bryan kept the naming rights. After a stint in healthcare helping a company experience 33% growth, Bryan decided to relaunch BrandSpin as well as Palmer Sales Training to continue his mission and serve his passion for working with amazing brands around the globe.
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