How to Cold Call The Right Way
Feb 12, 2025Cold calling continues to be one of the top topics that sales reps and teams have trouble with.
It’s not taught correctly, and companies expect their sales reps to just pick up the phone and “dial for dollars.”
Mastering cold calling takes time and expertise in your industry and the more confidence you have, the easier and easier it will be to call on prospects out of the blue and begin to form trusting relationships.
It’s important to stop trying to SELL on the first phone call and start delivering value and trust so that the sales conversations can begin to happen more naturally.
In this video I will go over what cold calling is, what not to do, and show you a few examples you can start using today to increase your success rate of cold prospecting activities.